Velvet Deer Antler is named after the soft, velvet-like covering that deer antlers have before they turn bony. Antlers are organs of bone which regenerate each year from the heads of male deer. In addition to bone, support tissues such as nerves also regenerate. Nerves grow up to 1 cm each day. Deer antler velvet contains many substances including amino acids, minerals, proteins, anti-inflammatory peptides, hormones, gangliosides and glycosaminoglycans, and Insulin-like Growth Factor-1. The composition of velvet supplements depend on the diet of the deer, climate, time of year, age of stag and the various concentrations of substances in different regions of the antler velvet itself.
 
Deer Antler Plus is a safe, proprietary brand of the highest quality deer velvet. Deer velvet is an animal product produced from the velvet antler of red deer. It is harvested humanely at the soft stage, is immediately freeze dried to maintain all its active ingredients, ground and encapsulated in gelatin capsules. It is harvested sustainable in clean, green New Zealand, the largest exporter of deer velvet in the world.